Live Loma - The making of a Lifestyle Video


What’s up, everyone? I’m Austin, long-time friend of Carter’s and I’m buzzing to join Loma Apparel for the latest blog post. I was definitely inspired by Loma’s first post and I can’t wait to share the latest story with everyone. I think you’ll love it.

Having been friends with Carter for a number of years, I’ve been fortunate enough to see Loma grow and evolve into the awesome company it is today. It’s the perfect vessel for Carter to spread the same messages that he has been sharing with others for many years! So when he first floated the idea of this blog post, it was hard not to get excited. The “Choose Life” video and Loma vision was brilliant: inspiring, beautifully crafted, and full of good vibes! I was happy to help in any way I could. That excitement was met with reservation, as I had some biggg shoes to fill after the first post. Carter knows I enjoy writing, but I don’t consider myself a writer (only a serial Ringer reader). As soon as I had the opportunity to hear from the familiar faces behind the latest video -- Carter, Forrest, Rando, Lucas, and Taylor -- I knew this Loma story would all come together.

Over the past year and a half, the guys shared phone calls, hosted Skype sessions, and exchanged texts. Despite living in different places, maintaining a sense of togetherness was always important. The guys (seriously) joked to me, “Any time we had any excuse to get together, we would take it”. When Carter laid out his vision for the next video, there were no questions asked. Taylor captured it best when he said, “It all sounded great, so right then and there, we planned out the weekend, marked our calendars and booked flights for everyone to meet up.”

Lucas shared many stories that resonated with me throughout this process. The first was a quote from Deuteronomy 30:19 when I asked him about the message Loma wanted to convey. “Today I have given you the choice between life and death, between blessings and curses. Now I call on heaven and earth to witness the choice you make. Oh, that you would choose life, so that you and your descendants might live!"

"So many people see awesome videos and experiences shared by others and think, “that’ll never be me. Why not?" Lucas went on, “You don’t need to be some epic son-of-a-bitch to spread peace and good vibes!”

That really resonated with me; it’s how I always try to live my life. We all have a choice: to turn a bad day into a good one, to really plan that dream trip, to work towards that elusive goal. Why not start today? No matter what life looks like for a person, Loma aims to show people they can walk into any situation. There is nothing holding us back.

The Live Loma video aimed to embody that message. I can’t think of a simpler way to put it then Rando when he said, “We basically did what we would normally do, just wearing Loma”. This was actually the first time that the entire crew from the first video would meet Carter in person. The awesome thing was that all of them mentioned how the weekend spent together felt like old friends catching up. This wasn’t forced or scripted. There were no guidelines for what was going to happen. It was simply the coming together of like-minded individuals who aimed to inspire, leave lasting memories, and have a good time along the way. Now tell me that isn’t the Loma way.

Austin McKey
Austin McKey


Leave a comment